Custom Web Applications by Primal Media, tailored solutions for businesses.

Tailored microservices

We facilitate seamless cross-platform communication through our in-house compute resources.

Primal Media Limited creates custom web applications that supercharge your business. Our awesome team works closely with you to get what you need. We design and build solutions that make things easier, work better, and get you great results. Try our custom-made software – it's like magic for your business. Primal Media Limited, your go-to for top-notch digital solutions!

  • Our team of skilled developers possesses a wealth of experience and a passion for cutting-edge technologies. We stay ahead of the curve to provide innovative solutions that drive your business forward.
  • We understand that each project is unique. That's why we take the time to thoroughly understand your requirements and tailor our web applications accordingly. Expect a personalised solution that perfectly aligns with your vision and goals.
  • Boost productivity and scalability with our hosted micro services. By leveraging this architecture, we ensure that your web application is efficient, highly available, and easily scalable as your business grows.

Make the best choice for your next web application. Partner with Primal Media and experience the benefits of our expertise, tailored solutions, hosted micro services, seamless integration, and reliable support. Let's transform your digital vision into reality.

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Lightweight Web Apps for Quick Tasks

A small web application that achieves a single goal that can be used by one or many users.

In the real world

A stocktake form staff fill in on their phones, a job sign-off page for contractors, or a booking form that emails the right person. One job, done well.

Live Analytics Dashboards for Business Insights

When you require data immediately, ensure you gather it promptly and display it on a dashboard.

In the real world

A sales manager sees today's orders, stock levels and enquiries on one screen, instead of waiting for an end-of-week spreadsheet.

Watch your stats live

View real-time stats on a custom-designed always-on office dashboard. Display Live Sales Data and more.

In the real world

A wall screen in the warehouse or office showing orders waiting to be picked, calls in the queue, or today's sales against target.

Managed Computing Resources

Our managed computing resources provide the backbone for reliable and scalable digital operations.

In the real world

Overnight jobs that pull in supplier price files, process EDI orders or send invoices, running on our servers so nothing depends on someone's PC being switched on.

Stats that work

Access personalised reports tailored to your familiar dataset, providing valuable insights for informed decision-making and enhanced performance.

In the real world

A monthly report built from figures you already track, such as sales by customer or jobs by region, emailed to you or shown on a page in a layout you know.

Automate your calendar reminders

Automate calendar reminders for your business, providing customers with the convenience to easily add and manage appointments.

In the real world

A clinic, workshop or hire business sends appointment reminders with add-to-calendar links, so customers turn up and rescheduling is easy.

Questions

Web application FAQ

Pricing for a small web application is based on the total time needed to build it from start to finish, so you get a quality result without corners being cut. The main factors are the complexity of your data, any external API integrations, and ongoing costs. All of these are quoted upfront, before any work begins.

Coming to the table with a clear budget helps us recommend the best approach, because budget often decides scope. Timelines and testing phases also play a part. To keep things smooth and cost-effective, we recommend choosing a single point of contact on your team to route decisions through.

A temporary web application is built for a short-term event, such as an application needed for an upcoming trade show that may only be used once. To keep it affordable and on a tight deadline, we can build a fast “just make it work before Friday” version first, then deploy a stable, permanent solution over the top while the application is in use. Allowing enough lead time is always ideal, so we can put proper long-term processes in place.

Lightweight web apps for single tasks, live analytics dashboards, real-time office display screens, custom reporting tools, managed compute services, and automated calendar reminder systems.

Our core stack is custom PHP development, HTML5, jQuery, MariaDB, WooCommerce and Stripe payment processing, hosted on our own infrastructure with a microservices approach.

Primal Media Limited was incorporated in Auckland in 2006. Our director, Philip Newman, has been developing software as a freelancer since 2003, and over those 20 years has provided software development, web hosting and IT consulting to New Zealand businesses.

Yes. We specialise in cross-platform communication, including custom REST API development, webhooks and EDI integrations, to keep your existing software systems talking to each other. See software integrations for more.

Existing clients can use the WorkFlow Login link at the top of this site, or go straight to workflow.primalmedia.nz. If you are new and not sure where to start, get in touch and tell us what you need.

Yes. We use a number of coding tools as force multipliers. Because we have been coding by hand since the start, we already have the systems in place to build and deploy products quickly, backed by over two decades of Philip Newman delivering for businesses. Even so, it is always essential to have an experienced human look over and thoroughly understand the code that is delivered.

You could, as there are plenty of AI coding tools available today. But there is a big difference between a “vibe coder” and someone who truly understands how systems are designed, architected and balanced, and that expertise makes all the difference. AI tools do not come with an experienced software engineer. Building it yourself also takes your focus away from your core business, so it often pays to get it done right the first time.

Want to work with us?

No hard sell — just a straightforward conversation about what you need and whether we can help. If we can't, we'll say so.